Katoa Live & Glow logo featuring a water droplet above two leaves in a circular design.

KATOA

Branding
Positioning
Copywriting
Packaging Design
Photography + Videography
E-Commerce Shopify Design

Katoa combines wellness, fashion, and beauty with a focus on Mānuka oil, a powerful natural ingredient.

KATOA is another of our create-from-scratch partner brands that we had deep and comprehensive involvement with everything from overall concept to all creative execution.

We see a lot of potential in both the hero ingredient story as well as the synergy between activewear, beauty and healthy lifestyle and are really looking forward to what 2026 brings for this brand. We expect big things!

katoa body care product series lying on table
katoa hair care products on stone surface
katoa body emulsion spray on green circle
A woman with long brown hair wearing a blue long-sleeve top and matching blue athletic leggings, holding a brown handbag, standing outdoors with a wooden fence in the background, and sunglasses on her head.
Female athlete in athletic wear crouching at starting line on blue track, preparing to race.
Woman practicing yoga in a gray athletic outfit, sitting on a blue yoga mat with her legs apart and arm extended overhead, in a room with wooden floor and natural light.
Close-up of a woman dressed in black athletic wear, holding a black handbag, walking outdoors.
A woman in athletic wear doing a stretch or exercise outdoors with her back to the camera.
A woman dressed in a white athletic outfit walking outdoors at dusk, wearing a baseball cap and carrying a small purse.
A woman in athletic wear, including a dark blue zip-up jacket, black leggings, and sunglasses, holding a yoga mat in her right hand, standing outdoors near a brick wall with greenery.
Close-up of a person wearing green patterned leggings and white athletic shoes standing on a rocky ledge near a river with a bridge in the background.
A woman in athletic wear holding a jump rope outdoors, standing near a concrete wall and a dark metallic door, with sunlight and shadows.
woman in white katoa activewear playing with dog in front of a store
A woman with long dark hair and tattoos looking at herself in a mirror.
two women smiling holding yoga mats and wearing katoa activewear
Two women practicing yoga indoors, one in a side plank pose with her arm extended upward, and the other in a modified downward dog position, both in athletic wear near windows.

We elevated the brand’s photography to tell and reinforce the brand’s story by producing aspirational, premium lifestyle photos and videos showcasing the brand’s three activewear series in action.

A woman in athletic wear stretching on a winding outdoor trail, with trees and bushes in the background.
A woman in a bright pink long sleeve athletic shirt and leggings sitting on a gray chair, stretching her arm in an indoor setting.
A woman in workout attire jumps rope outdoors in front of a dark wooden wall.
A woman in gray athletic wear kneels on a sandy beach near wooden benches, looking contemplative.
A woman in green athletic wear stretching outdoors in a scenic, wooded area on a sunny day.
A woman dressed in white athletic wear, high heels, and a cap, standing on a city sidewalk near a brick wall during sunset or dusk. She is leaning against the wall with one hand touching it and looking at the camera.
A young woman with long brown hair, wearing a light gray athletic tank top, looks to her right with a neutral expression. She has tattoos on her left hand and wears a gold ring on her finger.
Woman sitting outdoors in a yoga pose, laughing, with trees and modern building in background.
A woman in athletic wear standing outdoors against a concrete wall, holding a jump rope over her shoulders, with sunlight casting a shadow on the wall.
A woman practicing yoga on a blue mat in a well-lit room, wearing gray athletic wear, with exercise equipment and a large plant nearby.
A woman in athletic clothing holding a tennis racket on her shoulder outdoors with a confused or tired expression.
A woman with tattoos is applying lotion or sunscreen to her upper arm in a bathroom. She is standing in front of a mirror, and there are bottles on the counter. She has long brown hair and is wearing a gray tank top.
A woman in athletic wear sitting on outdoor steps, tying her shoelaces, with a yoga mat rolled next to her, during daylight.

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