How we partner

As brands grow, they often have a hard time maintaining clarity and focus in key areas such as positioning, priorities, and consistent execution.

Make better decisions

We work with leadership teams when a brand needs direction, differentiation, or a reset before the next phase of growth. We help you see what's working, challenge what isn't, and make brand decisions you can build on.

When we’re called in

We’re brought in when:

  • The brand doesn't reflect where the business is going

  • Growth created complexity that the team can't untangle alone

  • Leadership needs an outside perspective on brand direction

  • There's execution but no confidence in the decisions behind it”

How we partner depends on where you are and what decisions need to be made next.

Below are the primary ways we work with clients, from focused engagements to longer-term partnerships.

Positioning Review

A focused starting point

FOR: New clients who want to explore what it’s like working with us with a short, low commitment engagement that establishes clarity before progressing into a larger initiative.

WHAT WE DO: A focused, senior-led assessment designed to evaluate your current positioning, identify gaps or friction, and outline clear next steps.

WHAT YOU GET:

This engagement typically includes:

  • Review of brand positioning, messaging, and competitive context

  • Identification of key challenges and missed opportunities

  • A concise set of recommendations to guide what comes next

This engagement stands on its own, but is often used as a springboard into a Brand Foundation or longer-term partnership.

TIMING & INVESTMENT: Completed in 1–2 weeks.

Typically $3,500–$5,000, depending on scope

Brand Foundation

Brand creation, repositioning, and meaningful evolution

FOR: Moments when a brand needs sharper direction before moving forward. This may be the creation of something new, but just as often it’s an evolution — a reset to better reflect where the business is today and where it’s headed next.

WHAT WE DO: We lead with positioning and strategic clarity, defining what the brand stands for, how it differentiates, and how it should show up in the world. From there, we selectively execute the elements needed to make that direction tangible and usable.

WHAT YOU GET: This work is not about cosmetic change or surface-level polish. It’s about establishing a clear, durable foundation so future execution is aligned, confident, and easier to manage as the brand grows.

Typical focus areas include:

  • Brand positioning and value proposition

  • Naming, messaging, and narrative

  • Visual identity creation or brand refresh

  • Packaging and foundational brand assets

TIMING & INVESTMENT: Brand Foundation engagements are typically completed over 4–6 weeks.

Investment varies based on scope, but is typically in the mid–five figure range.

Strategic Brand Leadership

Senior brand guidance beyond a single engagement

FOR: Brands that want continued clarity and direction after the foundational work is in place.

WHAT WE DO: We stay close as a trusted outside perspective and help leadership teams navigate decisions, pressure-test ideas, and guide execution as the brand evolves.

We strengthen internal thinking by providing experienced judgment, market context, and challenging ideas. This is especially valuable when growth introduces complexity: more initiatives, more voices, and more pressure to move quickly.

WHAT YOU GET: This is not day-to-day production or task-based support. It’s senior-level guidance designed to help brands stay aligned, focused, and intentional over time.

Engagements typically focus on:

  • Ongoing brand direction and decision support

  • Creative and strategic guidance across initiatives

  • Evaluating opportunities, trade-offs, and priorities

  • Maintaining consistency as the brand scales and changes

STRUCTURE & INVESTMENT: Strategic Leadership is an ongoing advisory partnership, typically structured on a monthly basis. It is designed to be a flexible, senior-level alternative to adding full-time leadership — without the overhead or long-term commitment.

Brand Execution Partner

Senior-led execution for the work that matters most

FOR: Brands that need more than guidance. We step in as trusted, capable hands to execute critical design work key to defining success.

WHAT WE DO: We own the initiatives that define your brand. The packaging redesign. The identity system. The assets that your whole visual ecosystem builds from. We handle the thinking, direction, and execution of work where craft and judgment matter most.

This partnership is intentionally selective. We focus on execution where senior judgment makes the difference, and your production team can extend what we build. We focus on creating the foundations and systems they'll work from.

WHAT YOU GET: This is a focused partnership built around quality, clarity, and work that will have the most impact.

This partnership typically includes:

  • Senior-led creative direction and execution

  • Core brand assets and systems

  • Packaging, identity, and key brand touchpoints

  • Clear frameworks that production teams can extend

STRUCTURE & INVESTMENT: These are ongoing monthly partnerships. Investment reflects senior ownership of critical brand work and is typically aligned with the scope and intensity of involvement.

a variety of icon brand projects

How We Execute

We handle the full spectrum of brand-level work:

  • Brand & Identity: Strategy, Naming, Identity Systems, Messaging

  • CPG & Retail: Packaging Design, Retail Experience, Amazon Strategy

  • Digital Ecosystem: Website Design, Campaign Creative, Brand Guidelines

  • Creative Direction: Photo/Video Direction, Asset Strategy

Be Our Next Success Story

Let’s assemble a package tailor-made to help you win.