How we partner
Growing brands don’t struggle because they lack ideas or effort.
They struggle when positioning, priorities, and execution fall short.
Make better decisions
Version-X partners with leadership teams at pivotal moments: When a brand needs sharper direction, clearer differentiation, or a reset that supports the next phase of growth.
Our role is to help you see what’s working, challenge what isn’t, and make confident brand decisions that hold up in the real world.
When we’re called in
Most of our clients come to us because:
Their brand no longer reflects where the business is headed
Growth has introduced complexity or inconsistency
Internal teams need clearer direction and outside perspective
Execution is happening, but confidence and alignment are missing
How we partner depends on where you are and what decisions need to be made next.
Below are the primary ways we work with clients, from focused engagements to longer-term partnerships.
Positioning Review
A focused starting point
FOR: New clients who want to explore what it’s like working with us with a short, low commitment engagement that establishes clarity before progressing into a larger initiative.
WHAT WE DO: A focused, senior-led assessment designed to evaluate your current positioning, identify gaps or friction, and outline clear next steps.
WHAT YOU GET:
This engagement typically includes:
Review of brand positioning, messaging, and competitive context
Identification of key challenges and missed opportunities
A concise set of recommendations to guide what comes next
This engagement stands on its own, but is often used as a springboard into a Brand Foundation or longer-term partnership.
TIMING & INVESTMENT: Completed in 1–2 weeks.
Typically $3,500–$5,000, depending on scope
Brand Foundation
Brand creation, repositioning, and meaningful evolution
FOR: moments when a brand needs sharper direction before moving forward. This may be the creation of something new, but just as often it’s an evolution — a reset to better reflect where the business is today and where it’s headed next.
WHAT WE DO: We lead with positioning and strategic clarity, defining what the brand stands for, how it differentiates, and how it should show up in the world. From there, we selectively execute the elements needed to make that direction tangible and usable.
WHAT YOU GET: This work is not about cosmetic change or surface-level polish. It’s about establishing a clear, durable foundation so future execution is aligned, confident, and easier to manage as the brand grows.
Typical focus areas include:
Brand positioning and value proposition
Naming, messaging, and narrative
Visual identity creation or brand refresh
Packaging and foundational brand assets
TIMING & INVESTMENT: Brand Foundation engagements are typically completed over 4–6 weeks.
Investment varies based on scope, but is typically in the mid–five figure range.
Strategic Brand Leadership
Senior brand guidance beyond a single engagement
FOR: Brands that want continued clarity and direction after the foundational work is in place.
WHAT WE DO: We stay close as a trusted outside perspective and help leadership teams navigate decisions, pressure-test ideas, and guide execution as the brand evolves.
The goal is to strengthen internal thinking with experienced judgment, context, and challenge and is especially valuable when growth introduces complexity: more initiatives, more voices, and more pressure to move quickly.
WHAT YOU GET: This is not day-to-day production or task-based support. It’s senior-level guidance designed to help brands stay aligned, focused, and intentional over time.
Engagements typically focus on:
Ongoing brand direction and decision support
Creative and strategic guidance across initiatives
Evaluating opportunities, trade-offs, and priorities
Maintaining consistency as the brand scales and changes
STRUCTURE & INVESTMENT: Strategic Leadership is an ongoing advisory partnership, typically structured on a monthly basis. It is designed to be a flexible, senior-level alternative to adding full-time leadership — without the overhead or long-term commitment.
Brand Execution Partner
Senior-led execution for the work that matters most
FOR: Brands that need more than guidance — they need trusted, capable hands executing critical design work key to defining success.
WHAT WE DO: We act as an extension of your team, owning major initiatives end to end. We lead the thinking, direction, and execution for work that sets the tone for everything else: the assets, systems, and moments that carry the most visibility and long-term value.
This partnership is intentionally selective. We focus on execution where senior judgment makes the difference, and avoid low-leverage production work that’s better handled elsewhere.
WHAT YOU GET: This is not a catch-all production model. It’s a focused partnership built around quality, clarity, and work that will have the most impact.
Growth Partner engagements typically include:
Senior-led creative direction and execution
Core brand assets and systems
Packaging, identity, and key brand touchpoints
Clear frameworks that production teams can extend
STRUCTURE & INVESTMENT: These are ongoing monthly partnerships. Investment reflects senior ownership of critical brand work and is typically aligned with the scope and intensity of involvement.
TACTICAL CAPABILITIES
Strategy is only as good as its execution. We deploy a full suite of creative capabilities to bring the vision to life across every channel.
Brand & Identity: Strategy, Naming, Logo Systems, Copywriting.
CPG Specifics: Packaging Design, Amazon A+ Content, Retail POS.
Digital & Content: Shopify Design, Ad Creative, Motion Graphics, Social Content.
Production: Video Editing, Photo/Video Shoot Direction.
Be Our Next Success Story
Let’s assemble a package tailor-made to help you win.