Bosley/BosleyRx
Bosley is a leading hair restoration and transplant company offering surgical and non-surgical solutions for hair loss in men and women.
After our successful rebrand of Bosley’s haircare product line we were brought on to create their online prescription brand and design their bosley.com e-commerce website.
Key Strategic Solutions
NAMING
The name BosleyRx was conceived as a way to best communicate what it is, tie in the Bosley name recognition and yet separate it from the Bosley and BosleyMD brands.
NEW LOOK
BosleyRx has it’s own fonts and color palette that tie in with the blues and orange of the parent company while also being distinct.
BOSLEY.COM WEB STORE
We designed and developed a full Shopify website for bosley.com.
PHOTOSHOOT
Our team produced and shot lifestyle scenes used by both BosleyMD and Bosley companies to promote various products and services.
BOSLEYRX BRAND
BosleyRx represents a new category for Bosley and is meant to appeal to a younger audience than the typical Bosley client. We did naming, logo design, color palette, design direction and copywriting for this sub-brand.
BOSLEYRX AD CAMPAIGN
Creation and execution of multiple BosleyRx online campaigns. Working hand-in-hand with the Bosley marketing team, concepts were developed emphasizing convenience, effectiveness, satisfaction with results and trusted name.
All design, copywriting and motion graphics done by our in-house team.
BOSLEY.COM SHOPIFY SITE
Full design and development of a Shopify e-commerce website that coincides with the informational bosley.com site.
While bosley.com informs primarily on procedures and covers all hair loss solutions, this separate site is specifically focused on selling various Bosley and BosleyMD products.
All information architecture, art direction, design, asset creation and Shopify buildout was performed by our in-house team.
BOSLEY PACKAGING
We’ve conceptualized and produced a number of Bosley brand packaging projects, which started with a rebrand of the Revitalizer laser therapy caps and then carrying through to new products in their series.
BosleyRx also had its own packaging needs, such as a shipper box and prescription bottle labels.
BOSLEY PHOTOSHOOT
We produced and directed a brand photo shoot capturing models interacting with products as well as in various scenes that would become general assets for various Bosley brands to use.
The main goal was to capture stills video clips that would show the customer's journey, show products in use, and highlight different stages from concern through satisfaction.
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Whether it’s a one-off project, a brand creation sprint or one of our various ongoing relationship retainers, we have unique offerings that satisfy a variety of creative needs.