The edge your brand needs.
Nowadays execution is easy. It’s knowing what to execute that remains hard.
It takes savvy and experience to create work that actually resonates and inspires action.
In this new era of accelerated output, companies need someone wielding these tools with the foresight to know what is and isn’t right for your brand, and how to evolve it to new heights.
It’s not about
making more stuff,
it’s about better direction.
Brands need someone to:
provide confident guidance
question the questionable ideas
protect what makes you unique
push your work further
These are our superpowers.
Our perspective and discipline will help you create a brand that’s impossible to ignore.
Version-X:
Your Brand Allies
We’re a brand leadership agency.
We empower brands that want more than generic design and churn-and-burn production.
We bring the vision, clarity, and conviction needed to create work that actually moves the needle.
How we unblock growth:
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We help brands cut through noise by identifying what truly sets them apart.
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We translate internal strengths into outward-facing language that clicks with real people, not just stakeholders.
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We unify inconsistent branding and scattered creative efforts into one clear, consistent expression.
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This void could exist in two different ways: if no one’s guiding the brand, or too many people are. We bring experienced brand ownership and clarity to the table.
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We spot gaps in the market and under-leveraged brand assets and help you turn them into growth paths.
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You’re too close to it. We’re not. That means we can ask the right questions, challenge assumptions, and help you see what you’ve been missing.
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We scale with you. Whether you need a sprint, a specific creative lift, or an ongoing brand partner—we flex to fit your phase.
Built On CPG
Our foundation is Consumer Packaged Goods: brands fighting for attention at shelf, online, and everywhere in between.
We know what it takes to compete in crowded categories. We bring that discipline to every brand we work with, whether you're CPG or not.
Good Humans, Great Partners
Life’s too short to work with the wrong people. We believe that character is just as important as capability, so we hire for integrity and attitude as much as talent.
We’re all about working with you, not just for you. We close the gap between vendor and partner, treating your budget and brand like they’re our own. We bring the expertise of an agency, but the care and conviction of an internal team.
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CCO, BRAND SPECIALIST
Chris Fasan is the Principal and Chief Creative Officer of Version-X. With more than two decades of experience guiding brand strategy and creative direction, he has helped companies ranging from ambitious startups to global enterprises build identities that stand out and scale.
Known for his unique balance of West Coast calm and East Coast directness, Chris leads with both composure and conviction. He thrives on turning complexity into clarity, challenging assumptions and pushing teams and clients toward bold yet thoughtful brand systems that deliver real impact.
Hands-on by nature, he’s unfazed by ambiguity and is committed to doing the hard work that sets great brands apart, ensuring every detail aligns with the larger vision.
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SENIOR DESIGNER
Erik is a graduate of Oregon State University's Graphic Design Program and is a process-driven graphic designer, photographer, video editor, and motion graphics animator.
He brings a sharp eye for detail as well as divergent and convergent thinking processes to each project he works on.
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GRAPHIC DESIGNER
With a B.A. in graphic design from George Fox University, Sadie builds brand worlds that feel contemporary and human. She has an intuitive grasp of Millennial and Gen Z visual culture: how they read design, what signals authenticity, and where style and storytelling meet.
She’s a thoughtful collaborator who brings intention, calm, and a sharp design eye to every project, helping brands communicate in ways that feel resonant, relevant, and real.
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Project Management, Client Success, Operations
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Art Direction, Senior Design, Operations
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Senior Design, Illustration
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Design, Artwork Production
Our Process
is built on rigor.
We don't just go through the motions; we dig until we find the truth of your brand.
The real value is the relentless critical thinking we apply at every stage.
Here’s a glimpse at how we work, in the context of a major creative project:
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We talk to the client to get an understanding of their business, their goals, their competitors, their points of differentiation, their audience(s), etc.
We ask questions and sit back and listen, both to what’s said and what isn’t. We probe deeper where needed. We challenge when called for. We play devil’s advocate when appropriate. We look at it as if it were our company.
Are we excited about it? If not, how can we generate that enthusiasm?
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We take the information we got from client conversations and use that as a basis to do our own research.
We’ll assess the market, the competitive landscape and their expressed reasons to buy, compare them to what the client offers, and identify gaps in the market as we see them. We assume nothing.
If we have some thoughts or questions after this we’ll talk it through with the client in a followup call.
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There’s no point in designing anything without knowing what story we’re trying to tell.
Position, personality, tone etc. all need to be expressed and locked down otherwise visuals and copy have no chance at greatness.
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We start with inspiration gathering to express directions we feel are viable before investing our time creating original designs.
These idea boards get our thoughts across efficiently so we can narrow down our efforts to something that is much closer to a direction that everyone’s on board with.
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We know what we’re trying to say, we know who we’re saying it to, and we know the general aesthetic we want to achieve. Now we can start creating things.
Design ideas bounce back and forth between our in-house senior creative talent. Reviews and check-ins are frequent. Ideas get handed back and forth for a fresh set of eyes to riff on.
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We present our directions, expressing why we made the choices we did. We then discuss with the client and get their take.
Collaboration occurs with the end goal being what’s best for the brand’s success.
Revisions and refinement get us to a final version that everyone loves!
AI in Our Work
We see AI as a tool that can add real value when used in the right ways.
It helps us move faster in certain areas such as research, exploration, and idea development. That efficiency allows us to dedicate more energy to the parts of the process that matter most: strategy, creativity, and insight.
The goal is to use technology where appropriate and keep people at the center of what’s important, ensuring every outcome feels authentic and connected.
Here’s how we do and don’t use AI at various stages in our creative workflow:
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We have a custom-built brand research engine that allows us to generate competitive landscape comparisons quickly, with failsafes to ensure false info and “hallucinations” are not happening.
We then verify sources to make sure we’re looking at real data before using it as reference material.
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The first part of brainstorm sessions is typically taken up by expressing the most obvious ideas.
AI is great for getting this out of the way quickly so that we can spend our efforts coming up with more out-of-the-box thoughts.
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We’ve yet to see from-scratch design from AI that lives up to our standards, but who knows what the future holds.
For now, we use various tools to enhance our own assets, create motion when none exists, or generate stock-like secondary assets not worthy of bespoke creation.
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We use AI to stress-test our messaging.
By running our human-crafted copy against AI models, we can identify clichés to avoid and explore tonal variations instantly, ensuring the final voice is distinct, ownable, and human.
Explore working together
Whether it’s a one-off project, a brand creation sprint or one of our various ongoing relationship retainers, we have unique offerings that satisfy a variety of creative needs.
Let’s Get To Work!
Interest piqued?
Send us a note
and we’ll be in touch!