Reclaim Botanical Website
Guthy | Renker is one of the world's largest direct marketing companies, made famous for their targeted marketing of blockbuster products like Proactiv and WEN haircare systems. They approached Version-X to help launch a new line of products called Reclaim® Botanical from Victoria Principal, the creator of Principal Secret Skin Care. Version-X was tasked to help develop the look and tone of the brand with the launch of the site as only the packaging had been developed. We worked closely with the Guthy | Renker marketing team to create a compelling site that would be aesthetically pleasing, but more importantly encourage conversion.