Project Notes

Paul McKenna Website

Guthy | Renker is one of the world's largest direct marketing companies, made famous for their targeted marketing of blockbuster products like Proactiv and WEN haircare systems. GR approached Version-X to help launch their newest hot product in the United States - Paul McKenna's "I Can Make You Thin" system. VX was tasked with taking the existing branding elements from packaging and infomercials to create a compelling, interactive website that helps convert interest into sales. Working with the marketing teams at Guthy|Renker, VX created the visual designs for the entire site and then handed them over to the GR development team. This new system has just launched in the U.S., but we're sure you'll be seeing it everywhere soon!

home page testimonials page about the program pages

VX Photo Booth.