Project Notes

StraightWear Branding

After helping launch Macadamia Natural Oil as one of the hottest professional hair care brands in the world, Version-X was asked to create a new identity for the company's professional straightening system. The look for StraightWear needed to be stylistic enough to stand on its own, while still feeling like part of the Macadamia family. The overall color palette was lightened and a new pattern of straight lines was introduced to represent the results of the product. 

StraightWear Logo StraightWear packaging concept renderings StraightWear packaging Brochure Spread StraightWear on Macadamia website

VX Photo Booth.