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Macadamia Natural Oil Packaging
Client:
Macadamia Natural Oil
About The Project
We set out to create a look for the line that was “modern natural”. We wanted to avoid the stereotypical natural, organic aesthetic that all natural-type products seem to gravitate to. These needed to stand out and make you fall in love with them. We felt that a shrink sleeve would give us a lot of creative freedom but the challenge was that these are high-end, expensive professional hair care products and needed to look the part. We needed to find a way to use shrink sleeves in a way that didn’t say “supermarket vitamin water”. We pulled it off with the use of matte coating combined with spot varnish plus 6 spot colors. The oil has a clear window knocked out of the art to accentuate the glass and give them a glimpse at the oil inside.
