Project Notes

I.C.O.N. Website

I.C.O.N. needed a clean start with their web presence to coincide with their brand refresh. The site was re-thought from the ground up to convey the new direction and provide a more intuitive & informative browsing experience.  One of the technical hurdles was that the site needed to be presented in both English and Spanish. Utilizing emerging font embedding methods, the site was designed around using large type and custom fonts that could easily be switched between the multiple languages.

Home page Product page Product Care Product Detail Salon Locator Education

VX Photo Booth.