Project Notes

Attira Branding

Conceptualized and developed the Attira line of premium haircare products. Work involved included strategy and positioning, naming of brand and products, packaging design, copywriting, marketing materials, literature, POS and web presence.

WHAT IS IT?
A super-premium line of haircare products with a natural ingredient and magnetic fields story. Recently debuted in professional and prestige retail locations both domestically and in Europe in 2015.

OUR ROLE
• Brand Strategy and Positioning
• Creative Concept and Overall Creative Direction
• Packaging Design Art Direction
• Naming and Copywriting
• Art Direction of Literature and other Marketing Collateral
• Art Direction of Website Design

Attira logo Attira packaging design Attira website Attira stationary Attira brochure cover Attira brochure spread Attira brochure spread Attira brochure spread Attira brochure spread Attira business cards Attira product lineup Attira poster

VX Photo Booth.