Project Notes

1 For The Heart Branding

After Version-X completed branding for their 2012 gala and digital tribute book, we were asked to team with The Heart Foundation again – this time for a huge national campaign in partnership with American Idol. VX was asked to create a brand identity and messaging for the "One For The Heart" campaign, which is the partnership between The Heart Foundation and the American Idol LIve! 2012 Tour. American Idol donates $1 for every tour ticket sold to The Heart Foundation and they encourage viewers and tour attendees to make their own donations, as well. The VX creative team produced the complete campaign identity, tour program advertising and online marketing touch points. 

1 For The Heart logo The Heart Foundation homepage graphic American Idol Live! Tour ad The Heart Foundation facebook

VX Photo Booth.