VX Receives Two Graphis Gold Awards

Version-X Design, a full-service branding and marketing agency, is honored to be the recipient of two prestigious International Graphis Awards. Version-X received these two highly coveted Gold Awards in the competitive category of “Best In Design” for their work on I.C.O.N. Brochures and the I.C.O.N. Website. The awarded projects will be published in the 2012 Design Annual book and featured on the Graphis website.

I.C.O.N. Brochures
As one of the leading high-end hair care companies, Version-X client I.C.O.N. was always focused on innovation and the future. With that in mind, I.C.O.N. needed to represent their extensive product and education offerings in a clear, easy-to-understand format. Version-X created a series of brochures and catalogs that accentuated the high quality products, programs and philosophy that defined I.C.O.N. as a company, utilizing colorful graphics and photographs and contrasting them with rich black and gray blocks.

“It’s been really exciting to work with I.C.O.N. on these projects – they really like to push the visual boundaries that people might be used to – especially in the professional beauty industry. We’ve played with so many textures and colors across the printed pieces, while balancing it with a cohesive brand feel. As a designer, it’s refreshing to work with a client that’s not afraid to try new things and experiment with color, shape and form.” - Steve Silvas, Sr. Designer
"I really enjoyed getting the opportunity to jump in on some of the I.C.O.N. projects. It's always a rewarding experience to see your designs move in stages from the sketchbook to the screen to the final printed piece, but even more so when others take note." - Jason Campbell, Designer

I.C.O.N. Website
The I.C.O.N. website was created as I.C.O.N. refreshed their brand in preparation for their launch into the professional U.S. beauty market. The site was re-thought from the ground up to convey the new direction and provide a more intuitive and informative user experience. Utilizing emerging font embedding methods, the site was designed around using large type and custom fonts that could easily be switched between the multiple languages. The result was a streamlined, eye-catching online experience that reflected I.C.O.N.’s edgy, trendsetting appeal.

“We are all really excited and honored to be receiving these acknowledgements by a true industry benchmark such as Graphis. It is inspiring to get these sort of nods of approval from your creative peers and is driving us to push our creativity even further in the coming year.” -Chris Fasan, Principal/Creative Director

About Graphis
The Graphis Design Annual was started in 1952 by the New York-based International Journal of Visual Communication to showcase excellence in design and visual imagery. Entries are gathered from all over the world and the best are recognized in the annual Design Book.

For more information on Graphis, please visit

About Version-X
Founded in 1998, Version-X is an award-winning brand and marketing agency that creates online and offline engagement strategies across multiple, integrated customer touch points. From brand inception to implementation, Version-X offers a full range of services including brand strategy/identity, web design/development, packaging design, printed collateral, online marketing, social media strategy/development, advertising and live event marketing.

Clients served include Macadamia Natural Oil, Dolby, Metropolis Technology, Natural Yards, I.C.O.N., GreenBytes, Debecca Natural Foods, Decipher Inc., Disney and others.  Version-X is a privately held agency with headquarters in the Los Angeles NoHo Art District in California. For more information please visit


VX Photo Booth.