Press Release: VX Produces Campaign Branding for The Heart Foundation Partnership with American Idol

Los Angeles, May 9, 2012 – Today, Version-X, an award-winning full service Brand and Marketing agency based in Los Angeles, is proud to announce the reveal of the design, name development and copy writing work completed for The Heart Foundation for their partnership with the number #1 rated TV show, American Idol.  

“We were really excited to take on the challenge of branding this campaign. This amazing opportunity suddenly presented itself to The Heart Foundation that would mean massive exposure for their cause. We knew that what we came up with had to be top-notch, yet at the same time turned around literally overnight ”, said Chris Fasan, Principal / Creative Director of Version-X.  “I am always impressed by our creative team when put to the test but this time they pulled off a feat I consider to be on par winning the American Idol competition itself”, Michael Newhouse, Version-X Marketing Director added.

Version-X was commissioned to create a “campaign name” and chose the conceptual direction of playing off of “the ones”; the number one rated show in America (American Idol), the number one cause of death in the U.S. (Heart Disease) and the one dollar donation that we would be asking for.  Additional deliverables consisted of the campaign logo and marketing copy that would be utilized in places such as The Heart Foundation and American Idol websites, print material, and spoken on-air by show host Ryan Seacrest.

One person CAN make a difference

#1 show on television
#1 cause of death in the U.S.
$1 donated per ticket sold
One person at a time making a difference

The Heart Foundation and American Idol have teamed up in the fight against heart disease. This summer, $1.00 of every ticket purchased for the American Idol Live! Tour 2012 will be donated to The Heart Foundation’s One for the Heart™ campaign.

We invite you to join with us in making a difference, one person and one dollar at a time.

Find out how your ONE can help.


About Version-X
Founded in 1998, Version-X is an award-winning brand and marketing agency that creates online and offline engagement strategies across multiple, integrated customer touch points.  From brand inception to implementation, Version-X offers a full range of services including brand strategy/identity, web design/development, packaging design, printed collateral, online marketing, social media strategy/development, print advertisement and live event marketing.  Clients served include The Heart Foundation, Macadamia Natural Oil, Dolby, Metropolis Technology, Natural Yards, I.C.O.N., GreenBytes, Debecca Natural Foods, Orly, Decipher Inc., Disney and others.  Version-X is a privately held agency with headquarters in the Los Angeles “NoHo Art District” in California.  For media or business inquiries, please contact Michael Newhouse at 818.308.6111 ext. 31 or  For more information please visit

VX Photo Booth.