Infinatura Brand Development

A common scenario for new from-scratch brands that I create, the people from Infinatura sought me out to create a brand for them based on a product and a general idea of what they thought their positioning should be.

After extensive research and competitive analysis I devised a brand strategy and positioning and from there, with the help of my team, came up with everything from the brand name to the identity to the packaging and copywriting.

Based in the UK, Infinatura’s Cura Oil is an all-natural multi-purpose healing oil for skin, hair and nails. The brand debuted in professional spa and prestige retail locations in Europe in 2015, with expansion into the U.S. market in 2016.


  • Brand Strategy and Positioning
  • Creative Concept and Overall Creative Direction
  • Packaging Design Art Direction
  • Naming and Copywriting
  • Art Direction of Literature and other Marketing Collateral

VX Photo Booth.