Designing the Macadamia Logo
We were approached by one of our long time clients to design the logo and packaging for their new line of hair care products. The products are heavily based around Macadamia oil, so the Macadamia nut became the source of inspiration for the logo. We felt that a literal representation of a Macadamia nut would be a bit too "on the nose" and not particularly interesting or memorable and started playing with more abstracted representations.
During the research process, a particular image of a split open Macadamia nut in it's bright green skin caught our attention, as it almost looked like a cross-section or dissection of the nut. We sketched up a bunch of different variations and came up with a few that we felt were heading in the right direction.
Finally, we chose a typeface that had some interest to it and a slightly exotic feel which we then modified for the final logo.