Blog

01/30/12

Behind the Scenes with Macadamia at ISSE 2012

At this year's International Salon & Spa Expo in Long Beach, CA, our client, Macadamia Natural Oil, was setting trends for 2012 with a video shoot to showcase all of their hot new products. VX was there to ensure that the booth we created and all of the design work were camera-ready. The official video will be revealed soon, but in the meantime, check out some of what we captured at the show and behind the scenes!

Macadamia's Educational Director, Michael Cain, demonstrates some of the new products and works with the video crew to coordinate the look of the on-camera talent.

VX worked with the film crew to re-create the tradeshow environment on a set to get picture-perfect shots of the product and styles. 

VX Photo Booth.