SEO Services
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Analytics Installation
Before beginning the SEO process, it’s important to set up an analytics package such as Google Analytics that will provide a wealth of information about the performance of an SEO campaign, and also useful statistics about a site’s visitors in general. Doing this at the beginning of the process provides a baseline to measure progress by.
Search Engine Friendliness Review (for existing sites)
Writing a compelling link-worthy piece of content is useless if it never appears in a search result. There are a wide range of issues that could prevent search engine bots from seeing a site’s content, but some of the common issues are: javascript based navigation, all Flash websites (with some caveats), duplicate content, pages accessible only from a drop down menu or search, etc. Identifying and resolving these issues is a vital step in the SEO process.
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Keyword Research and Analysis
As this is the foundation for the campaign, it is vitally important to choose keywords carefully. The process begins by compiling a comprehensive list of potential keywords, followed by a careful analysis using criteria such as relevance, competition, and the amount of traffic that keyword receives to choose the keywords for the campaign. An analysis of competing websites is also done at this point to see what keywords they are targeting and what they may be doing right or wrong.
Page Optimization and Keyword Targeting
Once the targeted keywords have been selected, the site’s HTML code that search engines give primary consideration can be optimized by including these keywords. This for example includes integrating keywords into the h1 tags, page titles, and informational text on the page. Of course, it’s important to integrate the keywords in an organic and natural way, not just loading paragraphs full of every keyword. On any given page, only the relevant keywords should be used since the goal is not simply more traffic, but targeted traffic.
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Web PR
As more and more people use online news sources like Yahoo News, it’s important to take advantage of this alternative avenue of search by crafting press releases specifically tailored to the web. Inbound links, increased target audience awareness, and higher search results can all result from a timely and properly optimized press release.
Link Building
This is an ongoing process of acquiring links to improve your website’s search result ranking. There are dozens of means to acquire links, including but not limited to developing linkbait (content on your site that will attract visitors and be linked to heavily), tapping into social media, and directory listings. It’s important to develop a balanced portfolio of links, aka your “link profile,” in order to maintain a high level of quality with the search engine algorithms.