]]>There are two key aspects to a successful web presence. The first part is the design and development of a compelling and easy to use website that achieves your business objectives. But just putting a great website out there on the internet is not enough. You need people, the right people, actually visiting your website for it to be a success. The web is no Field of Dreams, just because you build it does not mean they will come. Getting visitors to show up is what the second aspect, SEO, is all about.
SEO stands for Search Engine Optimization and an SEO Campaign is an orchestrated effort to improve your website’s standings in a person’s search for terms relevant to your business. Essentially the goal in layman’s terms is to come up as close to the top of the list as possible in the results of a search performed by someone (on Goggle, Yahoo! etc.) who is looking for something that has to do with your company and its products or services. There are a variety of ways to do this, some legitimate, others less so. We will focus on the legitimate ones since they will provide the most relevant visitors and long term benefits and results.
An SEO Campaign has two parts to it. Part One has to do with what you can do within the confines of your own website to improve your ranking for important keywords. One major aspect of this is the actual development of your website from a programming standpoint to ensure that the site has been built in a way that is maximizing its ability to be “crawled” by the major search engines. Google et al. have programs called bots that scour the internet documenting the content of any website it can find. The keywords that the search engine associates with your site and how relevant they are is heavily based on the information these bots find when they crawl through your web pages. In order to not only be seen by these bots but to also be associated with the keywords that are most important to your company your website needs to be constructed in a particular way and avoid certain pitfalls that will diminish your ranking or possibly even make you essentially invisible to our little bot friends. Other things that can be done within your own site to improve your ranking involve injecting the keywords you want to be associated with into your content and adding additional compelling content of this nature that will get attention from others.
So Part One has to do with your website and optimizing it for crawlability. Part Two is basically all of the things you can do out there on the net that are beyond the confines of your site. This is commonly referred to as web marketing since it is geared towards getting the word out there about your company to other sites in a way that associates your company name and website address with your important keywords. Things such as getting press releases posted on various sites and getting interest from other websites who then link to your site from theirs are both ways of essentially expanding your company’s presence on the web as a whole. The more places you’re mentioned in conjunction with your targeted keywords the more the search engines consider you important and relevant to those keywords.
This particular article’s purpose was to give a broad, SEO for Dummies kind of description of what search engine optimization is all about. Obviously there are many different steps and procedures that need to be done to achieve a successful SEO campaign, most of them requiring a strong understanding of best practices, what the search engines are looking for/punish you for, and a knack for analyzing a company, the keyword research data and making an educated selection of the appropriate, optimal keywords. You should now be ready to move onto and digest the more specific details at this point. A more robust breakdown of what’s involved and all of the requisite confusing techno-jargon that comes along with it is available on our SEO Services page.
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]]>Version-X is an award-winning boutique design studio specializing in (but not limited to) identity and web design. We’re a small team of people passionate about design, who are looking to add another designer to our team. What we lack in dental plans and 401k’s, we make up for in a collaborative environment where you can push your creative boundaries, learn new skills, have your ideas heard, and work on a wide range of projects across an array of disciplines.
What we’re looking for from you is passion and enthusiasm for your craft, and a portfolio of work that demonstrates creativity, originality, and a strong design sensibility. Since we are a small group, you need to be able to work well with others and show initiative. You need to be versatile, learn quickly, have original ideas and accept criticism well. You need to be well versed in the typical design applications, HTML, CSS, have an understanding of constraints in designing for the web, and an ability to create user-centered designs. Flash, javascript, or PHP knowledge is a huge bonus.
This is a full time on-site position at our office in Burbank. Salary depends on what you are bringing to the table. If you are interested in working with us, read the do’s and do not’s below and send an email with the requested materials to jobs at version-x dot com.
Do:
• send us a cover letter and resume
• send us a pdf or url to your work
• provide us with your hourly rate / salary requirements
Do Not:
• send us the cover letter you sent the last two dozen places you applied
• call or drop by the office
• ask us if we are interested in an off-site arrangement
• expect to hear from us if you didn’t follow the do’s and do not’s
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]]>Most importantly, the portfolio section has been totally overhauled in order to give visitors a better "at a glance" impression of each category of work, as well as provide a greater degree of flexibility in how many projects we can show and how many images we can show per project. The overall result is cleaner portfolio organization with fewer clicks to see what you want to see.
]]>Version-X has been awarded placement in Market Smart Design, a new graphic design book focusing on market segmentation. Look for us in Market Smart Design on page 122, from Collins Design, an imprint of Harper Collins Publishers, to be distributed internationally in early 2009.
Check out the site here.
For more info on Market Smart Design, click here.
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]]>Version-X is an award-winning boutique design studio specializing in (but not limited to) identity and web design. We’re a small team who are passionate about design and looking to add another designer to our group. What we lack in dental plans and 401Ks we make up for in a collaborative environment where you can push your creative boundaries, learn new skills, have your ideas heard and work on a wide range of projects across an array of disciplines.
What we’re looking for from you is enthusiasm for your craft and a portfolio of work that demonstrates creativity, originality, and a strong design sensibility. Since we are a small group, you need to be able to work well with others and show initiative. You need to be versatile, learn quickly and accept criticism with a good attitude. You should be well versed in the typical design applications. Any web design/Flash skills are a HUGE plus, but not required.
This is a full time on-site position at our office in Burbank. Salary depends on what you are bringing to the table. If you are interested in working with us, read the do’s and dont’s below and send an email with the requested materials to jobs at version-x dot com.
Click here to check the site out.
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