Blog

07/26/13

Cosmoprof 2013 Wrap Up: Herbalosophy Launch

Building on a yearly trend, Version-X once again successfully launched a new beauty brand at Cosmoprof North America 2013. Find out all about our latest from-scratch brand creation and how it went.

Cosmoprof 2013 Wrap Up: Herbalosophy Launch

08/13/12

Social Media Takes the Olympic Gold

The London Olympics have come and gone with the clear winner being social media.

Social Media Takes the Olympic Gold

08/01/12

VX Heats Up Cosmoprof Vegas

Check out our recap of the work we’ve done for our clients at the annual professional beauty show in Las Vegas.

VX Heats Up Cosmoprof Vegas

05/09/12

Press Release: VX Produces Campaign Branding for The Heart Foundation Partnership with American Idol

See what we’ve been up to with The Heart Foundation in partnership with the #1 show on television.

Press Release: VX Produces Campaign Branding for The Heart Foundation Partnership with American Idol

01/30/12

Behind the Scenes with Macadamia at ISSE 2012

Version-X goes behind the scenes with Macadamia Natural Oil at International Salon & Spa Expo 2012 in Long Beach, CA.

Behind the Scenes with Macadamia at ISSE 2012

10/03/11

New Work: Metropolis Brush Packaging

Hot on the heels of a complete redesign of the brand were commissioned to design new packaging for Metropolis’ new professional line of stylist hair brushes.

New Work: Metropolis Brush Packaging

08/09/11

Case Study: Marcia Teixeira

A case study in the rebranding of Marcia Teixeira Keratin Treatment Systems.

Case Study: Marcia Teixeira

07/26/11

Expanding An I.C.O.N. (Part 1 of 2)

Updating trade show booths for our clients can be quite an under-taking. See what went into making a major expansion to an existing booth for our client I.C.O.N.

Expanding An I.C.O.N. (Part 1 of 2)

02/02/11

Macadamia: Revisited

As designers it’s important to have vision, not only for your current project, but for how that piece will ultimately fit into the grand scheme of a growing brand. Part of this vision is finding ways to keep an established brand feeling fresh and exciting from year to year without alienating consumers from the brand they know and love.

Macadamia: Revisited

09/01/10

A New (Life)style For Metropolis

Market trends change and as designers, we have to help our clients adapt to those changes. See how we updated and re-adapted the brand and packaging for our existing client, Metropolis Technology.

A New (Life)style For Metropolis
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